Pure Dew: Serum 01 by Dew Theory

Serum 01 · Rose clay

A weightless dew serum with 2% hyaluronic acid. Skin that looks like morning.

See what's inside The ritual

What's inside

Five things, nothing else.

  • 2%

    Hyaluronic acid

    Pulls water into the skin and holds it there, so it looks plump and dewy.

  • 4%

    Niacinamide

    Calms redness and evens tone over a few weeks of daily use.

  • 1%

    Rose clay

    A soft pink clay that gently lifts oil without drying.

  • 3%

    Squalane

    A light, plant-based oil that seals in moisture without shine.

  • 1.5%

    Panthenol

    Vitamin B5 for a skin barrier that feels comfortable again.

The ritual

Three steps, one glow.

  1. 01CleanseCloud Milk cleanser
  2. 02TreatSerum 01, rose clay
  3. 03SealDew Balm moisturiser

How to use it.

  1. 1Three drops

    On clean, slightly damp skin, morning and night.

  2. 2Press, don't rub

    Warm it between your palms and press it in.

  3. 3Seal and protect

    Follow with the balm, and sunscreen in the day.

Glow on your own terms.

Serum 01 is a design concept, so there is nothing to buy yet. This page shows how its launch could feel.

Join the waitlist